Before You Begin
- Your product key (received via email and in your account)
- Administrator access to your server
- A stable internet connection (for online activation)
Activating Windows Server
Method 1: Via Server Manager
- Open Server Manager
- Click on “Local Server” in the left panel
- Find “Product ID” and click the link next to it (usually says “Not activated”)
- Enter your product key and follow the activation wizard
Method 2: Via Command Prompt
Open Command Prompt as Administrator and run:
- Install the key:
slmgr /ipk XXXXX-XXXXX-XXXXX-XXXXX-XXXXX - Activate online:
slmgr /ato - Check status:
slmgr /xpr
You should see a message confirming the machine is permanently activated.
Method 3: Via PowerShell
Open PowerShell as Administrator and run:
slmgr.vbs /ipk XXXXX-XXXXX-XXXXX-XXXXX-XXXXXslmgr.vbs /ato
Installing RDS CALs (Remote Desktop Services)
Remote Desktop Services Client Access Licenses (CALs) require the Remote Desktop Licensing role to be installed on your server.
Step 1 — Install the RD Licensing Role
- Open Server Manager → Add Roles and Features
- Select “Remote Desktop Services” → “Remote Desktop Licensing”
- Complete the wizard and restart if prompted
Step 2 — Activate the License Server
- Open Remote Desktop Licensing Manager (licmgr.exe)
- Right-click your server and select “Activate Server”
- Follow the wizard using the “Automatic connection” method
Step 3 — Install the CAL License
- In Remote Desktop Licensing Manager, right-click your server
- Select “Install Licenses”
- Choose your license program (usually “License Pack (Retail)”)
- Enter your product key and complete the wizard
- Your CALs (User or Device) will appear in the license manager
Installing SQL Server
New Installation
- Download the SQL Server installer from the official Microsoft Evaluation Center
- Run the installer and select “New SQL Server stand-alone installation”
- When asked for a product key, enter your 25-character key
- Select the Standard edition and complete the installation wizard
Upgrading an Existing Installation
- Run the SQL Server installer and select “Edition Upgrade”
- Enter your new product key
- Follow the wizard to upgrade from Evaluation/Express to Standard
Troubleshooting
Activation via phone
If online activation fails, you can use phone activation:
- Run:
slui 4 - Select your country and call the Microsoft number provided
- Follow the automated phone system to receive a confirmation ID
- Enter the confirmation ID to activate
Still having issues?
Contact our support team — we’re available 24/7 and will help you get activated.

























